62% of golfers say they prefer to purchase from small, local businesses
Annual household income of $125,000
Golfers are middle to high income people
40% plan on seeking financial planning advice within the next year
44% invest so they can retire early
83% own securities
86% own life insurance
Employment
90% of Fortune 500 CEO’s are golfers
1 in 4 golfers own their own business
1 in 3 golfers are in top level management
75% of golfers recommend/order products and services at work
Real Estate
91% of golfers are homeowners
18% own at least 1 vacation home
38% are interested in purchasing a luxury leisure property
Average home value: $480,000
Avid PGA Tour viewers are 2x as likely to own 2nd homes
72% made home repairs last year
1 in 3 are interested in purchasing property (1 person in every foursome)
Vehicles
32% of golfers own at least 3 vehicles
47% plan on buying a car this year
56% spent over $30,000 on their last vehicle
28% spent over $40,000 on their last vehicle
Golf
The Average golfer plays 60 rounds each year, practices 1 hour 11 minutes each week, and plays for 4.5 hours each week. That’s 300 hours each year at a golf course!
Golfers spend 7-10 minutes at each tee box
Exclusive setting (nothing else to look at)
Guaranteed exposure (ad is next to important information–par, yardage, handicap, etc.)
Placement is right at the tee box
4 people see the sign/product together (word of mouth generated)
Golf is the fastest growing female sport
Food & Beverage
3 out of 4 golfers dine out at least 1x a week (74%)
32% spend over $3,000 a year at restaurants
77% drink wine on a regular basis
64% buy filtered or bottled water
Travel
Golf tourists represent the top end of the tourist market
Golfers take an average of 4-5 golf vacations annually, for a combined total of 13-17 days
They spend $6,800 annually on their biggest vacation
